#1 – Choose the right content
Everyone wants to have a page that flourishes with comments and likes. Having more and more comments means that your audience really appreciates your content/posts and like the interaction with you. However, to reach such a status where the audience almost always comments, can be a real struggle. But posting the right content at the right can really make a difference. First, to persuade people to comment, you need to have content that is emotional, provocative, humorous or somehow surprising. Apart from that, you can ask people of their option on certain matters and you will be surprised at the results. Another strategy that you could use is posting videos. Nowadays, people love to have everything either explained through videos or even videos of people trying or found something themselves. As humans, it is much easier for us to understand something visually, rather than read it. Additionally, when videos have an informative or humorous contest, people like to share it with their friends or family and this will encourage them to comment by tagging their friends.
#2 – Spark Engagement
So far, you have probably understood that customer engagement and satisfaction is crucial on Instagram. At the end of the day, they are the ones who make our business succeed or fail. While they are our supporters, clients, friends, it is very important to make them feel special. That said, people like to feel that their opinions matter, so why not use that at your advantage? Share anything that can get them talking or share their opinions. Also, challenge them by inviting them to be part of your Instagram word. Make sure to like and comment and communicate with everybody who accepts your challenge. This will create trust between them and your brand.
How to get more views on Instagram?
#1 – Publish human content
Most of the time, marketers make mistakes when posting content on social media. They bombard their users with sales pitches that most of the time irritates them. The whole point of Instagram is for people to share photos and chat with one and other. Every time you publish content that is sales oriented or you choose a wrong approach, this will drive away your followers and you won’t have any engagement whatsoever. However, it is important that your content is tailored as per your audience’s interests. This on the other side will boost your brand reputation, will increase the engagement, thus pushing the Instagram’s algorithm to rank you as high as possible in the people’s fees. Nevertheless, to increase your Instagram, make sure to make use of the Instagram stories who offer various options for engagement and means to increase views. These features allow you to make polls, add stickers, location, hashtags, boomerang, superzoom, gifs etc. All of all which are great attractions for your followers to engage with you.
#2 – Use Instagram Features
When it comes to posting content on your Instagram page, you should always think about how the audience will perceive your message. Nowadays, Instagram offers so many opportunities and features that you can use those to tailor your message as your audience would like to see them, hence increasing your views. It is important to be mentioned that people feel appreciated when their opinion is asked. A recent Instagram feature which has gained a lot of popularity is the Instagram Polls. This feature allows you to ask questions about your audience and find out what they like. In this way, you will only boost the user engagement but will also have an available tool for you to generate data from your audience. Additionally, hashtags and location tags provide a quite powerful way to reach a wider audience. With hashtags, once somebody searches for one of your hashtags, they will be able to find out your profile and your products/services. Tagging a location, on the other hand, is a similar way to attract followers and views in your page. Once you have added the location, the audience will be able to view your products and services when they type that location.